Competitive Swimwear for EveryBODY
JOLYN FOR THE WIN
Fashionable full-coverage competitive swimwear is here.
Have you noticed a trend in ladies swimwear? Skin is in, and a lot of it! Booties and boobies everywhere plus plunging necklines, racy cutouts, and shockingly slim coverage through the hips. Our great grandparents would be stunned speechless if they could see what their descendants are wearing to frolic in the surf. Modern swimwear is both a celebration and an objectification of the female body with each swimming costume falling somewhere between those extremes. If the fashion industry’s encouragement to bare it all with daring styles was a phenomenon in beachwear alone then there might be no issue, but skin is in for competitive swimwear as well. Young ladies are wearing revealing styles because the prints or colors are cute and their favorite swimming superstars are posting photos of themselves in those same suits all over their social media platforms. Nobody should be looking but how could you not? With young ladies being targeted in competitive swimming organizations across the country for exposing too much skin, as determined by concerned or offended coaches, officials, parents, and teammates, it is clear something must be done. Suits must be fashionable enough to get young ladies to keep buying them yet cut with fuller coverage for comfort and a professional appearance on all bodies, especially when they are worn to represent a school team in competition. How can any individual or organization swim against the tide of marketing for competitive swimwear that makes slim coverage synonymous with bright colors, fun patterns, and all things fashionable and cool? Good news: we do not have to anymore. California-based activewear company Jolyn, a favorite for swimsuits among female swimmers of all ages, has splashed in for the win.
Swimwear coverage for female athletes has become so fractious that a massive conflict erupted in Anchorage, Alaska in September of 2019 when a female athlete was disqualified from a race by a judge who determined her team issued swimsuit was too revealing. The suit was approved not only by her school…