It is your individual answer to this question that will define whether or not you must provide a “service” to your readers. If you are writing as an outlet alone, no worries about how your writing impacts others. But if you are writing as a business, your writing must teach your reader something, it must strike them on a profound level, and above all else it must make them want to read more because each thing you write is about growing a devoted readership.

Thanks for this piece. It is the kind of writing that forces people to pick the black or the white behind their motivations.